The jewels of the TIAHRA firm have a strong Indian inspiration, characterized by its original and joyful combinations, adapted to the latest trends in Spanish jewelry.
All the pieces are made with semi- precious stones from Jaipur (India) . In general, India as a whole has been known since ancient times for its great mineral wealth, but it is specifically the city of Jaipur, capital of the state of Rajasthan, which is known worldwide today; both for being a famous jewelry production center and for its techniques in cutting and polishing gems .
Not only are the tourists who visit this city every day with the aim of getting hold of some original gem from this place, but it is the Indians themselves who choose Jaipur to buy the jewels that they will wear in the most outstanding events of their lives, as are their weddings.
Among the main gems that TIAHRA uses to make her jewelry are amethyst , quartz , malachite , citrine , agates , onyx , moonstone , lapis lazuli , rhodochrosite or labradorite .
On the other hand, all the pieces are made of brass, which are later bathed in 24k gold , adding a 2 micron bath and a special “e-coating” for jewels, which extends the life of the jewels. , being all this another of the main differences between Indian and Western jewelry.
Precisely, India is also characterized by its "gold rush" . They are passionate about this metal, although since ancient times they have preferred to give it an aesthetic rather than a functional purpose. They preferred to use it in the elaboration of body ornaments instead of coins, as the Greeks did.
In fact, several of its traditional festivals have gold as their main element. This is the case of Akshaya Tritiya , one of the most important days for Hindus and Jains.
Every year at the end of April or beginning of May the birth of Lord Parasurama is commemorated. This day is considered as a lucky day and it is believed that any business started on that day will be prosperous ( Akshaya means Eternal). For this very reason, there are those who choose this day to celebrate their wedding. However, the most widespread custom on this day is to buy gold, since it is considered that the buyer will have good luck. It can be said that no matter how humble the majority of the Indian population is, they all buy gold as much as possible.
In fact, the consumption of gold in India is growing exponentially year after year, as an emerging, mainly urban middle class, practically non-existent until recently, has been increasing in recent years.
Finally, it is worth mentioning that as a consequence of the fact that the pieces are made by hand, it can be affirmed that in TIAHRA there are no two exactly alike pieces , therefore, each jewel is unique and exclusive.